Cann, a Los Angeles-based purveyor of CBD and THC-infused intoxicants, is rolling out its first major distribution through the venture-backed delivery service Eaze as it begins to hit the streets in California.
The company, founded by two former Bain consultants, is the latest to take on the growing market for non-alcoholic intoxicants that use a combination of chemicals traditionally found in the marijuana plant to make their drinks.
First dreamed up by Jake Bullock while attending business school at Stanford, Cann launched earlier this month at MedMen and is now selling its $30 multi-flavor six-packs both in stores and through Eaze .
The beverages come with a 2 milligram dose of THC and 5 milligrams of CBD per can.
Bullock and his partner Luke Anderson met while both men were at Bain Consulting — and both have a background in consumer retail businesses. Bullock initially worked at the investment bank Allen & Co. before moving over to Bain for consulting and finally settling in to a job at Bain Capital investing in the firm’s San Francisco-based private equity shop.
Anderson remained at Bain Consulting until Bullock pulled him away to start Cann.
Combining low doses of THC and CBD isn’t a new concept. K-Zen Beverages has raised $5 million from the investment firm DCM to roll out its line of intoxicants and California Dreamin’ is a Y Combinator-backed intoxicant containing a whopping 10 milligrams of THC.